Which social media platform is right for my business?
14 September 2022
We get it. You’re already working overtime on your real job – your business, the job you’re actually good at. Your marketing approach may move with the times but if it’s not giving you the results you want, look at your social media game and think about whether it’s aligned with your target audience.
Take a quick look at which platforms might best showcase your business:
- Twitter – where you can chime in on any conversation
- Pinterest –-focused on design, fashion, fitness, lifestyle, and food content
- Instagram – photos and videos for a millennial demographic (30 – 40’s)
- YouTube – show them AND tell them
- Snapchat – tell a fun, authentic story for a millennial audience
- LinkedIn – B2B social network professionals
- Tumblr – micro-blogging site for niche audiences
- TikTok – short-form user videos aimed at the younger market
- Facebook – the original platform for brands looking to attract Baby Boomers and Gen X (40 – 60’s).
Some platforms are more obviously geared to marketing than others. Facebook targeted advertising helps you choose your audience and track the success of each post.
Facebook shows your ads to people most likely to find them relevant. You can further target your ad delivery:
- Core audiences - Define an audience based on criteria such as age, interests, and geography.
- Custom audiences - get in touch with people who have engaged with your business.
- Lookalike audiences - reach new people whose interests mirror those of your best customers.
We recommend 1-3 posts per week (minimum) to touch base with your customers.
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One of the best things about online shopping is instant, hassle-free payment. Enter your details, click, and you’re done. If your customers can make an instant online payment, they’re likely to pay you more quickly – and they’ll appreciate the simplicity too. The details Online payment methods include credit and debit cards, ACH (Automated Clearing House) services like Paypal, and repeat payments through direct debit. Payments are managed by merchant service providers – specialist companies that process transactions on your behalf. Some focus on credit and debit cards, while others stick to ACH or direct debit. Choose a provider that can integrate with your accounting software, and you can add a super-simple payment button to future invoices. The costs While your merchant service provider shouldn’t charge any set-up fees, they will charge transaction fees. These range from 2-4% of the invoice for debit or credit cards, and under $2 a transaction for direct debit. These fees are an added expense, so they need to be included in your profit calculation – smart accounting software will do this automatically. Because credit and debit fees can add up, many businesses don’t offer online payment for invoices over a certain amount. The benefits Businesses using online payments get paid faster. Of course, not every client will pay instantly just because they have the option, but it should speed up your average payment time. A bonus benefit? Customers appreciate the ability to pay online, so offering it as an option can be a big point in your favour.
Questions to Ask Now to Plan for the Year Ahead
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