Which social media platform is right for my business?
14 September 2022
We get it. You’re already working overtime on your real job – your business, the job you’re actually good at. Your marketing approach may move with the times but if it’s not giving you the results you want, look at your social media game and think about whether it’s aligned with your target audience.
Take a quick look at which platforms might best showcase your business:
- Twitter – where you can chime in on any conversation
- Pinterest –-focused on design, fashion, fitness, lifestyle, and food content
- Instagram – photos and videos for a millennial demographic (30 – 40’s)
- YouTube – show them AND tell them
- Snapchat – tell a fun, authentic story for a millennial audience
- LinkedIn – B2B social network professionals
- Tumblr – micro-blogging site for niche audiences
- TikTok – short-form user videos aimed at the younger market
- Facebook – the original platform for brands looking to attract Baby Boomers and Gen X (40 – 60’s).
Some platforms are more obviously geared to marketing than others. Facebook targeted advertising helps you choose your audience and track the success of each post.
Facebook shows your ads to people most likely to find them relevant. You can further target your ad delivery:
- Core audiences - Define an audience based on criteria such as age, interests, and geography.
- Custom audiences - get in touch with people who have engaged with your business.
- Lookalike audiences - reach new people whose interests mirror those of your best customers.
We recommend 1-3 posts per week (minimum) to touch base with your customers.
The Christmas season can create payroll challenges, but understanding the rules can help you stay compliant. Annual Leave: By law, employees are entitled to four weeks of paid leave per year. To avoid last-minute staffing problems, set clear deadlines for leave requests. Holiday Pay : Employees must be paid for public holidays that fall on their regular workdays. Keeping up-to-date employee records and rosters ensures accurate payment. Christmas Closures : Plan ahead for any business shutdowns. You must provide at least 14 days' notice before a closure. If an employee doesn’t have enough leave, they must be paid 8% of their gross earnings since their start date or their last leave entitlement, minus any leave paid in advance if agreed upon. Cashing Up Leave : If it’s part of the agreement or you choose to allow it, employees may cash up to one week of annual leave each year. However, you cannot pressure them into doing so. Casual Workers : Casual employees should receive an additional 8% on top of their earnings instead of accruing leave, and this must be clearly shown on their pay slips. With careful planning, you can keep payroll running smoothly, allowing both you and your team to enjoy a stress-free holiday season. Feel free to reach out if you need any assistance or clarification.
This time of year can be hard on small businesses. With a bit of pre-planning and being proactive, you can set yourself up for a financially stress-free holiday. Talk to us. We can help.
Is your digital marketing strategy still fit for purpose? We outline four key elements your business should be using to advertise your brand and engage with new customers.
To discuss all your account matters please call us on 09 438 1001
