What is inflation

18 July 2022

High inflation is hitting us all hard this year.  Inflation is running high across the whole world, due to factors like pandemic disruptions, supply-chain issues and monetary stimulus – but what is inflation? 

 

Inflation is the term used to describe an increase in the average prices for goods and services through the economy.  Inflation is a loss of purchasing power over time - it means your dollar will not go as far tomorrow as it did today.  It is measured as the rate of change of those prices. Typically, prices rise over time, but prices can also fall (a situation called deflation). 


The most well-known indicator of inflation is the Consumer Price Index (CPI), which measures the percentage change in the price of a basket of goods and services consumed by households. 

 

Inflation is typically expressed as the annual change in prices for that basket of goods and services.  The annual rate of inflation is the price of the total basket in a given month compared with its price in the same month one year previously. 

 

Every household has different spending habits.  For measuring inflation, all goods and services that households consume are taken into account, including: 

  • everyday items (food and petrol); 
  • durable goods (clothing, mobile phones and washing machines); and 
  • services (hairdressing, insurance and rented housing). 

 

When calculating the average increase in prices, the prices of products we spend more on – such as electricity – are given a greater weight than the prices of products we spend less on – for example, sugar.  The average spending habits of all households together determine how much weight the different products and services have in the measurement of inflation. 

 

The usual underlying cause of inflation is that too much money is available to purchase too few goods and services, or that demand in the economy outpaces supply.  In general, this situation occurs when an economy is so buoyant that there are widespread shortages of labour and materials.  People can charge higher prices for the same goods or services.  Limited oil production can make gas expensive.  Supply chain problems can keep goods in short supply, pushing up prices; or companies may choose to charge more because they realize they can raise prices and improve their profits without losing customers. 

 

COVID-19 has caused manufacturers/factories to shut down and has clogged shipping routes, helping to limit the supply of cars and couches, and pushing prices higher.  Airfares and rates for hotel rooms have rebounded after dropping in the depths of the pandemic.  Petrol prices have also contributed to heady gains recently. 

But it is also the case that consumers, who collectively built up big savings thanks to months in lockdown, are spending robustly and their demand is driving part of inflation.  They are continuing to buy even as costs for exercise equipment or spa pools rise, and they are shouldering increases in rent and home prices.  The indefatigable shopping is helping to keep price increases brisk. 



The Reserve Bank tries to keep inflation at a sustainable level by increasing the official cash rate (OCR). Banks then follow and react to high inflation by raising their interest rates.  This, in turn, slows the economy and puts a brake on inflation.  If you’re a business owner, you’ll see this reflected in a higher cost of borrowing and if you have a home loan, this will be true as well. 

 

Inflation can be very damaging for a number of reasons.  First, people may be left worse off if prices rise faster than their incomes.  Second, inflation can reduce the value of an investment if the returns prove insufficient to compensate them for inflation.  Third, since bouts of inflation often go hand in hand with an overheated economy, they can accentuate boom-bust cycles in the economy. 

 

Sustained inflation also has longer-term effects.  If money is losing its value, businesses and investors are less likely to make long-term contracts.  This discourages long-term investment in the nation’s productive capacity.  The flip-side of inflation is deflation.  This occurs when average prices are falling, and can also result in various economic effects. For example, people will put off spending if they expect prices to fall.  Sustained deflation can cause a rapid economic slow-down.  The Reserve Bank is as concerned about deflation as it is about inflation. In New Zealand, however, it has historically been more usual for prices to rise - there have only been brief periods of deflation in the past 150-odd years, and these have been associated with economic depressions. 

 


15 October 2025
How to attract great people to your business and how to keep them. Three tips to help you rise to the challenge to become an employer of choice.
10 October 2025
As an employer, there are several obligations and expectations set by the Inland Revenue Department (IRD) that you must adhere to. Understanding these requirements is essential for maintaining compliance and avoiding any potential penalties. Let's take a closer look at what the IRD expects from you as an employer. Register as an Employer Before you hire your first employee, you are required to register as an employer with the IRD. This is a crucial first step in ensuring that you can meet all tax and payroll obligations. Accurate Record Keeping The IRD requires you to keep accurate and detailed records of all employment-related transactions. This includes: Employee personal details Wages and salary paid Payroll dates and methods PAYE deductions and remittances Details of benefits or allowances provided to employees Maintaining proper records helps ensure that you are reporting and remitting the correct amounts to the IRD. Deduct PAYE Tax You are responsible for deducting PAYE (Pay As You Earn) tax from your employees' pay. This involves calculating the correct amount of PAYE and ensuring it is deducted from each employee's salary or wages before their net pay is provided. Pay Employer Contributions In addition to PAYE, you may also be responsible for contributing to your employees' social security and retirement benefits, depending on the country you operate in. These contributions are typically paid in conjunction with PAYE tax. Issue Statements and Forms At the end of the tax year or upon employment termination, you should provide each employee with a statement showing their total earnings and PAYE deductions. Additionally, filing the appropriate end-of-year PAYE schedules with the IRD is required. File Employer Returns Employers are required to file regular returns with the IRD, which could be monthly, quarterly, or annually, depending on specific regulations. These returns should accurately report all payroll activities, including PAYE deductions. Handle Tax Codes and Changes It's crucial to apply the correct tax codes for each employee's circumstances. Any changes in employment status or tax code must be updated promptly to ensure accurate tax withholdings. Comply with Audit Requests The IRD may audit your business to ensure compliance with employer obligations. As such, being prepared to provide all requested information and records in a timely manner is vital. Adhering to these expectations from the IRD is not just about compliance; it's about fostering a transparent and trustworthy relationship with your employees and the tax authorities. If you need assistance with understanding or managing your obligations as an employer, consider reaching out to a professional accountant. Our team is here to help you navigate these responsibilities seamlessly, ensuring peace of mind and allowing you to focus on growing your business. Feel free to contact us for further information or assistance.
7 October 2025
Thinking of starting your own sole trader business? The Sole Trader Toolkit from the Ministry of Business, Innovation and Employment has all the basic advice you might need.
SHOW MORE

To discuss all your account matters please call us on 09 438 1001