Using AI Tools in your Business

Artificial Intelligence (AI) is no longer the stuff of science fiction. AI solutions and business tools are here right now, demonstrating new ways to operate, manage and staff your business.

According to the World Economic Forum, we're in ‘The Fourth Industrial Revolution' with AI as one of the formative technologies of this revolution, but only 50% of Australasian businesses are using AI in their business. Keeping pace with the speed of technological change is a key responsibility for any business owner. If competitors are using AI to gain efficiencies and streamline their operations, it stands to reason that your business must match this innovation and find ways to embrace AI.

Where could AI be lending a helping hand in your own business?

As with any technological or software investment, there has to be a fundamental role for the new AI tools you take on. ‘Going AI’ just to be seen to be at the cutting edge, is not the goal here. Your aim is for AI to have a function and to make your life easier. 

Here are four areas where modern AI tools can help the average business:

1. Record and summarise meetings.

Pulling out the key points from in-house and customer meetings can be time-consuming. A tool like Fireflies records your in-person and online meetings and then forwards you an AI summary of the meeting, with bullets of the key themes, a full transcript and clear action points for everyone to follow. 

2. Generate content

Generative AI tools, like ChatGPT and Google Gemini can revolutionise your marketing efforts. You can ask AI to draft you an email campaign, sales deck or web page, based around your foundational knowledge of the product. But make sure to edit and personalise the output to make it your own.

3. Answer customer calls and improve customer service

Fast responses to customer queries are essential for good customer service. AI-powered phone agents, like Lucy from Curious Thing. can have human-like conversations with customers, answer routine customer enquiries and free up your team to focus on high-value customer interactions.

4. Automate your social media posting.

Being present on social media is vital for brand awareness and connecting with customers. A social media tool like Buffer helps you manage your social media accounts while also using the built-in AI tool to generate posts and repurpose existing posts, keeping your feeds fresh.

The world of business-focused AI solutions is growing at a fantastic rate, so the suggestions above are just the tip of a very large AI iceberg. Remember, when considering which AI tools to implement in your business, make sure they will improve efficiencies and add value.