The stability of your business isn't just based on sound finances. Forming rock-solid foundations comes from having a solid customer base and building long-lasting relationships with your end users. To achieve this, you need to work hard on nurturing these relationships.
But how do you keep your customers happy and satisfied? What are the best ways to build and maintain a trusted and beneficial relationship with everyone in your sales book?
Here are a few fundamentals for keeping those relationships sweet.
Any good relationship is based on honest and open communication. It’s important to have the best possible channels for two-way communication, feedback, and promotion. Talking directly to customers and allowing them to communicate with you, opens up a dialogue and gets a conversation started. And when customers are willing to have that conversation, you can be confident that they’ll be open to your marketing, emails, and other points of contact.
Some ways you could achieve this could include:
For your products and/or services to improve, you need honest feedback from your customers. Ask for feedback on your delivery, your customer service, waiting times, and prices etc. - and, crucially, find out how you can do better. The root of any product development lies in knowing what your customers want, and how their needs are evolving. If you can gather those opinions and information from your end users, that’s invaluable data on which to base your decisions.
If you’re selling a physical product, ask the customer to answer a few quick questions when completing their warranty details online. If you’re selling a service, then follow up any project with a ‘How did we do?’ survey that asks for high-level feedback on their experience. The more you ask, the more you will know – and that knowledge really is power in the business world.
We all like to know that our custom is valued. When you form an attachment to a brand, and give the company your hard-earned cash, you want to know that this is appreciated. One way to make your customers feel valued in this way is to offer them perks and benefits – something that only your long-term customers will have access to.
This could mean:
The more you can do to make
each and every customer feel special, the more chance you have of building a great relationship – and turning these people into advocates for your brand.
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