How to push forward when business confidence is low

24 June 2026

Business confidence limped to +10 in the recent ANZ Business Outlook Survey. What can your business do to push forward when business confidence levels are low.

“Business confidence lifted 21 points in May, but at +10 it is still well down on levels prevailing before the Middle East conflict.”

 ~ ANZ Business Outlook survey, May 2026

 

The mid-2026 ANZ Business Outlook surveys show it’s been a volatile year for Kiwi enterprises. Following a sharp plunge in business confidence in March and April – mainly due to global trade disruptions – confidence has staged a modest recovery to +10 in May 2026.

 

But with confidence still low, what can your NZ small business do to reenergise your strategy and regain some of that entrepreneurial zest?

 

We’ve outlined four key ways to push forwards when business confidence is low.

 

1. Protect your margins against high costs

 

The ANZ survey highlights a significant gap between rising costs and weak profit expectations. To overcome this, you need your operations to be tight and efficient. Think about automating manual tasks and renegotiating vendor terms to preserve cashflow and protect profit margins.

 

2. Optimise your productivity

 

Data from the survey shows that it’s increasingly difficult to find the right staff. To offset this, try upskilling your existing staff and aligning your staffing rosters directly with demand. This helps to control your wage bills without losing your ability to react to the market.

 

3. Move towards more resilient customer segments

 

While results for the domestic retail and construction sectors drag down general confidence levels, sectors like manufacturing and agriculture show greater resilience. Shift your marketing or B2B focus toward these steadier industries, or explore international export options to bypass the slowdown in domestic consumer spending.

 

4. Find new ways to fund and extend your cash runway

 

Getting access to credit can be a challenge. To overcome this and improve your liquid cashflow, think about tightening your receivables process, pausing non-essential capital investments and looking for other ways to fund and finance the next stage of your growth.

 

If you’re struggling with low business confidence and a strategy that’s no longer fit for purpose, come and talk to our team. We’ll work with you to refine your strategy and overcome the current challenges.

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