Becoming an employer of choice

How to attract great people to your business and how to keep them. Three tips to help you rise to the challenge to become an employer of choice.

Your mission, should you choose to accept it? Build a great team who identify with your values and vision, enhance profitability and innovation.

Build team culture

A healthy work culture will attract suitable recruits to your business. Ensure the culture complements your business. Are you trying to achieve a tight ship or a more laid-back atmosphere? Check in regularly to make sure team members are happy and motivated. Celebrate wins. Set clear goals.

Invest in your team

Ensure up-skilling and training are available. It creates loyalty in your team, can help to ignite passion, solidify employee retention, and of course, grow your team’s expertise. If you have the right staff on board, it’s an investment in their career for them and an investment in your business for you.

Model leadership

Be a good boss. Pay your staff accordingly and review pay at regular intervals. Be flexible. Focus on the real foundations of business success — nothing is more frustrating to an adult employee than micromanagement and excessive control. If the work is being done and done well, there’s no need to check your watch when staff members are coming or going. Remember your staff are human with lives outside the office. But if there are essentials that need coverage, work with the team for the best solutions.

Be a role model. Communicate openly and with active listening. And be alert to the leadership potential in your team and opportunities to develop it. Get your team invested in the business’ success.

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