Are you making the most of customer reviews?

Good reviews of your business are like gold. You can spend all day telling people how great your product or service is, but hearing that someone else had a good experience can be what makes the difference between them choosing your business over someone else’s.

Asking customers for a review

Your most loyal and satisfied customers can sell your business for you, through their story and their words. Ask your most loyal customers to send you a short statement on why they chose you, or what they like about your product or service. Ask for them to add their review on your Facebook business page and on your Google Business profile. (Reviews show up next to your Google Business Profile in Maps and Search). Make the process easy by providing a direct link after a successful sale (you can choose to have reviews on or off in the settings of your page – so you can decide if you are ready to implement this).

For bigger purchase decisions, case studies offer prospective customers a lot more detail on why you are the obvious choice. Choose customers or clients that you have a good relationship with and ask them a series of questions to highlight how the customer interacts with your business, the problem it solves for them, why they chose your business over the competition, and what they would say to others wanting a similar experience.

Showcasing the reviews

Now you have customer reviews or case studies, you want to share them as prospective customers are more likely to believe what other customers have to say, rather than what your sales staff have to say.

Use them as part of your marketing and upload them to your website, print them on the back of your business cards or on printed flyers, brochures or other material. Make sure to share them on your social media and encourage others to leave you a review too.

< Older Post

Newer Post >

5 benefits of working with a business advisor

18 April 2026

As your accountants can do so much more than just the bookkeeping. We’ve outlined 5 key areas where we can offer deeper, business-critical advice and support.

Cow with black and white markings standing in a green field with a farm in the background.

Tips for Moving Day

17 April 2026

It's that time again and Moving Day is upon. Moving Day' is a big day in the farming industry. To help you with a smooth transition here are some tips: Early preparation Make sure sharemilker or contract milker contracts are signed. Plan a farm inspection with relevant parties (farm owner, incoming and outgoing sharemilkers, farm manager, advisor). Recruit and finalise employment agreements for new farm staff. Communicate plans and dates with everyone involved. Contact your insurer and utility providers. Farm owner responsibilities Make sure employees leave the houses clean and tidy. Carry out house inspections for maintenance. Comply with healthy home standards. Confirm departure and arrival times with tenants. Consider drug testing, if needed. Animal movements and biosecurity Plan animal movements carefully. Clean and disinfect farm equipment and machinery. Minimise the risk of introducing exotic pests. About 5,000 farmers do this every year. Talking clearly and planning well makes this important farming tradition go smoothly.

Farm finance: What to know before (and after) you borrow

6 April 2026

Interest rates are always moving, but agricultural loans in New Zealand often come with tighter conditions and higher interest rates.