Are you making the most of customer reviews?

Good reviews of your business are like gold. You can spend all day telling people how great your product or service is, but hearing that someone else had a good experience can be what makes the difference between them choosing your business over someone else’s.

Asking customers for a review

Your most loyal and satisfied customers can sell your business for you, through their story and their words. Ask your most loyal customers to send you a short statement on why they chose you, or what they like about your product or service. Ask for them to add their review on your Facebook business page and on your Google Business profile. (Reviews show up next to your Google Business Profile in Maps and Search). Make the process easy by providing a direct link after a successful sale (you can choose to have reviews on or off in the settings of your page – so you can decide if you are ready to implement this).

For bigger purchase decisions, case studies offer prospective customers a lot more detail on why you are the obvious choice. Choose customers or clients that you have a good relationship with and ask them a series of questions to highlight how the customer interacts with your business, the problem it solves for them, why they chose your business over the competition, and what they would say to others wanting a similar experience.

Showcasing the reviews

Now you have customer reviews or case studies, you want to share them as prospective customers are more likely to believe what other customers have to say, rather than what your sales staff have to say.

Use them as part of your marketing and upload them to your website, print them on the back of your business cards or on printed flyers, brochures or other material. Make sure to share them on your social media and encourage others to leave you a review too.